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What is a Private Placement Memorandum or PPM?

Also known as an Offering Memorandum, a PPM is a document that outlines the terms of securities to be offered in a private placement. A PPM resembles a business plan in content and structure. It is a formal description of an investment opportunity written to comply with various federal securities regulations. A properly prepared PPM gives specific information to the buyers in order to protect sellers from liabilities related to selling unregistered securities.

Typically PPM's contain:

  • a complete description of the security offered for sale
  • the terms of the sales and fees
  • capital structure and historical financial statements
  • a description of the business
  • summary biographies of the management team
  • and the numerous risk factors associated with the investment.

In practice, the PPM is not generally used in angel or venture capital deals, since most sophisticated investors perform thorough due diligence on their own and do not rely on the summary information provided by a typical PPM.

PPMs are normally prepared for individual and accredited investors.

Distribution

Your PPM is printed and bound, and an interactive digital version is prepared as a PDF for email distribution, or streamed from a login portion of your website.  A database will be prepared so users will be given their unique login number for tracking purposes.

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